Havas buys French agency to bolster Citroen account
05 Sep 2006 | by by Sarah Woods
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of Honda as a brand. The challenge for the agency is to produce outstanding, timely communications ... , claiming a 3.5% share in the market. If you have an opinion on this or any other issue raised on Brand ...
, but lost the account to OMD in its French homeland. Yves Del Frate, MPG's global brand manager for PSA Peugeot Citroen, said: "It is this track record within the brand portfolio that has led to a deep understanding of Citroen's brand strategy. "With this history, we are ideally placed to continue to offer ...
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