18 Dec 2006
| by by Maria Esposito
, Sky, Emap, CNBC and Visa. If you have an opinion on this or any other issue raised on Brand ...
16 Aug 2006
| by Jane Simms
Marketing's exclusive 2006 Biggest Brands survey, compiled exclusively by TNS Worldpanel, shows.... Carling relied heavily on price promotions at the expense of innovation and brand-building during the year ...
cycle of promotion it becomes difficult to break. 'Innovation, brand-building and creating an emotional ...
with indulgent treats boosted the value of the UK's top grocery brands last year. These two trends fuelled a rise ...
16 Aug 2006
development and longer-term brand-building. ...
% growth was ambient bakery. Despite own-label products accounting for 53% of sales, branded goods ...
of the top two brands, Warburtons and Hovis, tapping into consumers' willingness to pay for healthy options ...
16 Aug 2006
overall grocery brands. Market leader Muller saw sales rise 6%, thanks to the success of luxury brand ...
the biggest rise, of nearly 54%. Cheese is almost exclusively own-label, though Cathedral City has built brand ...
Dairy Brands 2006 Rank Brand Sales( m) % change 2006 2005 1 Muller 385 ...
16 Aug 2006
Own-label premium brands, benefiting from increased innovation and promotion, are enjoying...sector. Its main brand tops the table, with sales up 9% this year to more than 6.7bn, while its Value, Healthy Living and Finest brands, which grew at 10%, 8% and 22% respectively, are significantly ahead ...
are accounted for by its own-brand line. Tesco and Sainsbury's follow closely, with 50%, while Asda stands at 49 ...
01 Jun 2006
of their marketing budget; influence within their own organization and the industry; power of their brand; celebrity
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