A willingness to take creative risks and develop integrated strategies for big business brands...the web's enormous potential as a branding medium. Rather than developing standalone ads or virals ... integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... for two of this year's most coveted brands: Nokia's global music initiative and MTV's online advertising ...
Telewest brand campaign that the agency developed last year, featuring the brand icon Ellie West, continued ... challenged by Campaign last year to win more consumer brands, it scooped Waitrose, Norwich Union Healthcare ... -operative Group brand identity task. October Wins £14.5 million PruHealth pitch. November Appointed lead ...
's Bravia brand to the top spot in the LCD TV market....of the brand advertising's popularity. Competition from Wieden Honda (2004); 118 118 (2003); John Smith ...
A willingness to take creative risks and develop integrated strategies for big business brands..., and exploit the web's enormous potential as a branding medium. Rather than developing standalone ads or virals ... integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... situation. It won the pitches for two of this year's most coveted brands: Nokia's global music initiative ...
starts to lose her clothing the harder you blow. Builds well on the idea that Lynx gives guys sexual ... it. Instead, it delivered a top piece of work that simultaneously built the brand and drove direct ... London pulled off on behalf of the brand, which wanted to beef up its male credentials, drove home ...
This four-step execution appeared in 92 regional newspapers and was designed to build anticipation for the launch of the latest Audi TT. The first three ads were teasers that appeared on consecutive weeks ... this multimedia branding campaign, the washing powder brand Bold attempted to promote a healthy and active ...
, consumer advertising. Brands in recent issues include Rolex, Samsung, Bulgari and LG. And media agencies ... 're targeting chief executives. Circulation is still going up, so it's got to be the easiest brand in media ... . It remains committed to promoting its brand and capturing increased awareness in both consumer and business ...
work and building a great team if you want to succeed. Old-fashioned values? Perhaps. But Ayling ... successful brands, and shows a competitiveness and enthusiasm for the business that would put most of his ...
always comes out on top. He's admired for creating eye-catching and engaging work for all kinds of brands ... a brand's personality and reflecting this in the creative execution. This skill is borne out ... and sensibilities of both brands. As a result, the agency is becoming a hot favourite within the creative community ...
on with building the reality under Platt. In the old days, people suspected that Platty dominated sales director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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