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LONDON - Pearlfisher has been hired by InBev-owned lager Tennent's to update the ailing brand to a...to build overall perceptions of the brand. The brewer is understood to want to revamp the brand, which ... to find a youth audience for its brand linking, as main sponsor, to the T in the Park festival in Scotland. The lager brand has held the position of main sponsor since the start of the festival in 1993 ...
LONDON - Lingerie brand Playtex has appointed Together to redesign its website, following a three...an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
to create frost on the packs." If you have an opinion on this or any other issue raised on Brand Republic ...
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nations. Somewhat more recently, Jeremy Paxman this month branded the annual broadcast dull and called ... broadcasters, whether public-service or commercial, to trail the speech to build a bigger audience. - Top ...
Airport. ING has heavily branded itself throughout and the connecting 'jetbridge' that links the departure...towel handed out on aircraft was once an innovative, brand-building technique. When Singapore Airlines ... work will rapidly be copied by your competitors. The battle to build brand never ends! 30 SECONDS ... way to signal its differentiation and communicate its brand equity. What was all this doing on a very ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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