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Pressed by the buzz surrounding 'web 2.0', brands need practical ideas to bring their sites up...surprise that many brands want to get involved by either targeting users on these sites or incorporating ... exactly? For us, web 2.0 is a way of creating a conversation with our customers, building communities ... brand Thomson. Jamie Riddell, director of innovation at digital agency Cheeze, sums it up when he says ...
roster agency Tribal DDB, which handles the brand locally in five markets including the US, Australia ... and integration for the brand across the world. McDonald s strategy is to embrace multiple digital platforms, including web and mobile, says Ajaz Ahmed, chairman of AKQA. The aim of the strategy is to build strong ...
what happens to their brand. Sony s Balls push spawned many copycat clips online and even spoofs from other brands, such as Tango with its bouncing fruit. Yet, Sony was prepared to see what happened and ... , letting users do the talking for the brand paid off handsomely. We monitored site traffic against ...
of the site builds on a six-month redesign project by agency Code Computer Love that was relaunched in March 2006. HMV also launched a major ad campaign to build awareness of the site in October 2005 to announce ... dominate both in terms of online brand awareness and customer experience. He says: I d love to be sitting ...
-driven ads to more branded campaigns. 2006 has been an incredibly busy year, says Guy Phillipson, chief ... the standard of online creative. Big accounts like Mini and Aviva, which owns the Norwich Union and RAC brands ... brands, 2006 was also the year they began to take digital channels seriously. Woke up I think ...
it easier for them. So, how can the average brand capitalise on web 2.0? O Reilly advises them to think ... of getting user-generated content. He believes the key to success is the ability to unite a strong brand and a big idea. Our biggest successes have been when we put brand and big ideas together, he adds ...
are becoming the reputation by which our industry is branded. So I am pleased to hear that, for its award ...
many people don t want to be sold to. He suggests brands talk to consumers, as opposed to shouting ... was that we would try to do an ad that looked interesting and try to get people interacting with the brand. When they re interacting, we believe that s the time to deliver the brand message, says Bazeley ...
celebrities/brands to attract audiences. In the existing TV world this cost is borne by mass viewership and ad ...
that supply these groups to deliver in a digital area where they don t have all the skillsets in one building ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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