to remove filtersOfcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
other issue raised on Brand Republic, join the debate in the Forum . ...
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Drunk 'idiots' used to highlight dangers of drink driving
21 Dec 2006 | by by Joanne Payne
over Christmas. If you have an opinion on this or any other issue raised on Brand Republic, join ...
BBH focuses on Baileys ad stars in online campaign
20 Dec 2006 | by by Mark Banham
in this dynamic medium." If you have an opinion on this or any other issue raised on Brand Republic, join ...
Stella Artois ends iconic sponsorship of Channel 4 movies
20 Dec 2006 | by by Staff
LONDON - Brewer InBev is to cease promotion of its brand Stella Artois during film programming.... Last year, Stella screened a series of cult movies in unusual locations to promote its brand ... cinemas since the dawn of film. Other InBev brands include Becks and Leffe. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
InBev appoints Pearlfisher to Tennent's design brief
20 Dec 2006 | by by Staff
LONDON - Pearlfisher has been hired by InBev-owned lager Tennent's to update the ailing brand to a...to build overall perceptions of the brand. The brewer is understood to want to revamp the brand, which ... to find a youth audience for its brand linking, as main sponsor, to the T in the Park festival in Scotland. The lager brand has held the position of main sponsor since the start of the festival in 1993 ...
P&W helps keep spirit of Christmas alive at Tesco
20 Dec 2006 | by by Joanne Payne
to create frost on the packs." If you have an opinion on this or any other issue raised on Brand Republic ...
News brief: Innocent Drinks hires marketing director
20 Dec 2006
Innocent Drinks has appointed Gareth Helm, former Nestle head of brands, as marketing director
Magners prepares to introduce draught variant
20 Dec 2006 | by Melanie Godsell
Cider brand Magners, which is currently sold only in pint bottles and is intended to be served over...Magners' owner, C&C Group, is understood to be holding talks about the launch, although the date of the roll-out is not yet known. According to industry sources, the brand is looking to tap into the greater ... year to £1.5bn, according to Mintel. The brand's share of the on-trade cider market has also ...
Glenfiddich gives £2m job to Claydon Heeley
20 Dec 2006 | by Ed Kemp
Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media...The agencies picked up the business, which is worth an estimated £2m, following a competitive pitch (Marketing, 8 November). Claydon Heeley will create a range of TV and print work for the brand, while OMD will co-ordinate the media schedule. Glenfiddich handed its global ad account to 180 ...
Adwatch: Twinings - 'Zing in the dingaling'
20 Dec 2006 | by George Bryant, Managing partner and head of planning, Abbott Mead Vickers BBDO
desire for a more varied portfolio. To do this requires a forward-thinking client capable of building a ... and 'good old Blighty', tea brands have confused a desire to remain part of the fabric of Britain with an inability to recognise that even classic brands need to move. Cultural momentum is just about the most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
