Palm is running a £13m global promotional campaign to build awareness of its Treo smartphone range
A website appeared last month, at alliwantforxmasisapsp.com, intended to look like a genuine fan site unaffiliated to the brand. The site, which included a video clip of a 'Cousin Pete' performing a rap asking for a PSP for Christmas, triggered suspicion among the gaming community about its creators ...
other issue raised on Brand Republic, join the debate in the Forum . ...
Amsterdam, manages to imbue the brand with a sense of magic and will hold loads of appeal for sugar ...
better genre to send up for a branded viral than kung-fu movies? This viral sees a wannabe martial artist ...
LONDON - 3 UK's director of brand and marketing communications, Gary Pepler, has left the mobile.... Pepler was hired to lead 3's branding and marketing communications strategy. He reported to director ...
services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed
and online working from home guide and branded point-of-sale materials. From December 11, Sky Multichannel ... of the Brother brand." Last month, BDH\TBWA launched an integrated campaign for electrical goods firm Morphy Richard's retro haircare range. If you have an opinion on this or any other issue raised on Brand ...
LONDON - Coca-Cola is launching a mobile phone branding campaign that will allow users to send each...The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been ... it for branding campaigns to ensure it doesn't overuse the medium or put consumers off. "The challenge ... on giving and not receiving." If you have an opinion on this or any other issue raised on Brand Republic ...
Coca-Cola is launching a mobile phone branding campaign that will allow users to send each other...The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been overseen by Coca-Cola's global digital agency, AKQA. The virtual cards are based on a number of Coke ... it for branding campaigns to ensure it doesn't overuse the medium or put consumers off. "The challenge ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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