Visit London, the capital's official visitor organisation, has hired branding agency Saffron to overhaul its consumer, corporate and business branding, according to Marketing magazine. This includes ... Mead Vickers BBDO. The fresh branding will promote the capital as the number-one city destination ...
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio...that reflects well on the brand. M S had to drop supermodel Jodie Kidd as the face of its credit card ...
An increasing number of brands are focusing on promoting their products as healthy including Dairy ... artificial additives in its biggest brands including Bassett's Liquorice Allsorts and Jelly Babies but has now extended that to all other sweet brands by the end of 2008. The FSA study began in 2004 ...
Consumer electronics brands will miss out on £600m this year because they are failing to connect...for brand owners and retailers who are prepared to rethink their approach. One-third of women do not feel ... technology advertising relevant to them, and the majority of women feel disillusioned that brand owners ... 's a real opportunity here for brands and retailers in the consumer electronics sector to target women ...
traditional, long-term brand building. However other have pointed out that the stars, as well as the clothing ...
websites, but which brand will be next to make a comeback? Here you can see a short video on which brands...of the brand's TV ads, featuring Victoria Wood, Julie Walters and Windsor Davies, under its strapline, "bite ... but the brand launched a number of spin off and limited edition flavours in its 22-year history including ... Wispa Mint. Another brand being resurrected this year is Hammer Horror, which was bought by Dutch media ...
week that Soutar is planning a two-pronged campaign to build the brand Alpha One, the codename ...
mood is confused and frequently angry. In the light of these findings, brands that offer stability seem...to the research, brands that build an emotional connection with consumers will be most successful in Brown ... " and will not tolerate big brands that distance themselves from the customer. Instead they opt for brands that are authentic and friendly. Crumpton also believes that brands like Innocent and Apple have succeeded ...
spokesman for Channel 4 said: Big Brother is an exceptionally strong brand and continues to perform ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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