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OgilvyOne picks up Campaign's Direct Agency of the Year award

13 Dec 2007 | by Staff

brand. Other account victories included a brief to produce a business-to-business campaign for Monster, a consultancy project for Aviva s Norwich Union and RAC brands, as well as work for the car ... brands around, and the agency achieved this without compromising its relationship with its existing ...

Thomson Local in DM agency search

06 Dec 2007 | by Staff

Thomson Directories brand.

Glenfiddich searches for shop to handle £2m DM brief

06 Dec 2007 | by Kate Nettleton

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search...The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch. The pitches are scheduled to take place before Christmas, with a result expected shortly after. Glenfiddich ...

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit-card companies on advertising and direct marketing, excluding search and email, fell by 15m or 28% to 38m ...

First Choice assigns direct task to WDMP

04 Dec 2007 | by Claire Billings

, formerly head of marketing at First Choice, was made head of brand strategy in the combined team. Andrew Rayner, Thomson s head of marketing and brand development, left the company as a result of Williamson ...

Campaign unveils Big Awards show

29 Nov 2007 | by Staff

of Haymarket Brand Media, said: Campaign pioneered red-carpet ad awards. It s now time to reflect the best ...

TRBR launches DM and digital offshoot

22 Nov 2007 | by Kunal Dutta

Street. It will offer services to the agency s existing clients, as well as aim to build its own roster ...

Talk of the site: iPhones, fighting fisherman and brands saving the environment

16 Nov 2007 | by Bill Britt

LONDON - The talk was mostly about shopping this week in the Brand Republic community...in marketing communications and should elate (and scare) major corporations with equal measure. Brand advocacy ... and funded by the brand - because, as Primark correctly identify - that fact that it s unofficial is what ... to the question about a brand that masqueraded as a brand advocate and set up independent brand appreciation site ...

Norwich Union completes DM review with WDMP hiring

16 Nov 2007 | by Ed Kemp

The agency will be responsible for creating below-the-line work for NU s insurance brands, which ... brands by 140 staff by the end of the year and reduce its marketing budget from 180m to around 100m ... to invest significantly in the RAC and Norwich Union brands. It is understood that NU s above ...

Cereal firm hires Claydon Heeley

13 Nov 2007 | by Ed Kemp

The agency, which was handed the business following a competitive pitch against undisclosed direct and digital agencies, will create both brand-building and direct marketing campaigns. The pitch was managed directly by Dorset Cereals. Claydon Heeley has been tasked with creating on- and offline brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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