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Proctor named Cannes media jury head

19 Dec 2007 | by Anne Cassidy

and to build on it for the future. The Cannes Media Lions give us that chance, so I am delighted to be heading ...

BMB snatches £16m Thomson from Krow

18 Dec 2007 | by Kunal Dutta

Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy ...

Y&R lands LG global task

17 Dec 2007 | by John Tylee

Bartle Bogle Hegarty on its £175 million global branding account.

Campaign Annual 2007: Top 10 Adland Brands

14 Dec 2007

exterior. Beneath lies a quick-witted and wily businessman, who's spent years building a luminous brand ... Even from a tender age, the M&C Saatchi fashionista knew the importance of great branding, proving ... . Now she epitomises the luxury adland brand, relaunching her look more often than Madonna in her heyday ...

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

14 Dec 2007

A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand ... also marked an adland first by successfully transplanting Monkey from ITV Digital. Could both brands ... brand had switched allegiance. The first ad in the campaign saw the two reunited and discussing what ...

Campaign Annual 2007: Top 10 Poster Ads

14 Dec 2007

pointed out the ad's resemblance to a Turkish agency's work for another ketchup brand, we're taking ... on increasingly fashionable special builds, supersites and building wraps. It's all about being pumped up, bloated ...

Campaign Annual 2007: Top 10 Creative Directors

14 Dec 2007

for the Post Office polarised opinion, but it's been another great year for the Biscuit Building's creative ... strong work for BMW, a powerful brand campaign for Sky and a charming spot for Brylcreem combine ... is growing in strength as the agency matures and grows, yet it still bears the unmistakeable brand of its co ...

Campaign Annual 2007: Medium of the Year - Google

14 Dec 2007

low-quality ads with a high cost-per-click from taking the top spot above bigger brands. That said, however, the changes fell short of the IPA demands that the company put in place to stop brands from ... , building global communities and, at the same time, boosting loyalty. But most impressive of all has been ...

Campaign Annual 2007: Top 10 Digital Ads

14 Dec 2007

The UK's best-supported branded social network community isn't a masterpiece of design, but it has been a runaway success. More than 22 per cent of the UK's universities took part in the initiative ... Giles 8. ORANGE 'UNLIMITED' A website building on Orange's unlimited text package that runs ...

Campaign Annual 2007: Advertiser of the Year - Heinz

14 Dec 2007

an iconic, distinctive brand and achieved a strong awareness, the world around it had changed. Not only was there serious competition from other brands and private labels, but consumers' food habits were changing. While there was a latent affection for its brands, there was still a sense that people might have forgotten how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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