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Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy ...
Walker handles the 5m First Choice media spend; MPG the 7m Thomson spend; and Universal McCann Manchester the spend for Thomson s direct brand Portland. It is understood TUI is looking at the possibilities of putting everything into one agency and of keeping the Portland account separate. The review ...
LONDON – Reuters plans to seal several partnerships with media owners next year to build...Gary Williams, head of media sales at Reuters, told Media Week there were high-level discussions about similar partnerships in the works for 2008. There is more of that to come, using respective brands to make more of an impact, he said. Williams said Reuters was trying to be more embedded ...
October 2007, show which brands achieved the most recall across the year, and ads that scored highest ... break as well. No fewer than half the top 10 brands use celebrities in their advertising. Indeed ... celebrities who connect with the audience and fit the brand, he says. We chose a broad range of celebrities ...
idea, they might shift more product and build a stronger brand. They could probably cut their adspend ... brands achieved the most recall across the whole year. Several of this year s best-recalled ads are also ... of the Year: Commercials with best recall in any single week 2007 2006 Brand Agency/TV buyer Score ...
in Adwatch, ranked by how many time their brands were mentioned in Adwatch throughout the year. The tables ...
O Reilly, who paid 2.27 ( 1.62) for each share, has taken his total holding to 207m shares. The move comes after Denis O Brien, the Irish telecoms billionaire who holds a minority share in the business, increased his stake to 14.5% last week, after building it up throughout the year. O Brien has ...
television. If approved, Sky will launch the service, branded Picnic, with Sky One, Sky Sports 1 and Sky ...
brand to stop the current advertising for its Pulsonic electric shavers.
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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