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Talk of the year: celebs, Big Brother, Facebook, careers and ads

LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ... an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...

Top 10 marketing moments: From Plan A to poking - 2007 in review

, with only a few exploring its potential as a consumer communication channel. Of those brands who have tried ... of sorts that the unveiling of London 2012's branding managed to dominate the headlines. The motif ... branding pitch, but clearly don't wash with the man on the street. As the furore abated, Lloyds TSB ...

Silver surfers claim bigger share of online population

of the 10 online brands with the youngest average age are entertainment sites and four are social networking sites, among them Bebo, Nickelodeon Kids Family Network and RockYou! The five online brands with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...

Marketing's Adwatch of the Year 2007

October 2007, show which brands achieved the most recall across the year, and ads that scored highest ... break as well. No fewer than half the top 10 brands use celebrities in their advertising. Indeed ... celebrities who connect with the audience and fit the brand, he says. We chose a broad range of celebrities ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

in Adwatch, ranked by how many time their brands were mentioned in Adwatch throughout the year. The tables ...

Coco de Mer appoints BigMouthMedia for digital drive

an online marketing strategy for the brand..... Coco de Mer is a vibrant, classy brand, and we re very much looking forward to building a forward ... The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001 ...

Future Plus wins customer publishing brief for WorldStores

would increase awareness of its brand and boost its share in the online consumer retail business ...

MCBD retains £26m Waitrose ad account

. It s one of the country s great brands and we re looking forward to a long and fruitful relationship ... . A Waitrose spokeswoman said: Following a comprehensive review of the Waitrose brand and advertising ...

Empire Stores appoints Tamar to develop search

LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its

City Republic: new owner on the cards for Jaguar

brands. But Jaguar has rarely made money since Ford made it the cornerstone of its Premier Automotive ... of branding these machines than X this and that. Ford, which is being revived by former Boeing boss Alan ... for the premium vodka brand. The auction will see the UK s Diageo up against fellow giants Pernod Ricard ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.