21 Dec 2007
| by Bill Britt
LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ...
an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...
19 Dec 2007
| by Jane Simms
, with only a few exploring its potential as a
consumer communication channel. Of those brands who have tried ...
of sorts that the unveiling of London 2012's branding managed to
dominate the headlines. The motif ...
branding pitch, but
clearly don't wash with the man on the street. As the furore abated,
Lloyds TSB ...
18 Dec 2007
| by Nikki Sandison
of the 10 online brands with the youngest average age are entertainment sites and four are social networking sites, among them Bebo, Nickelodeon Kids Family Network and RockYou! The five online brands with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...
18 Dec 2007
| by Gail Kemp
October 2007, show which brands achieved the most recall across the year, and ads that scored highest ...
break as well. No fewer than half the top 10 brands use celebrities in their advertising. Indeed ...
celebrities who connect with the audience and fit the brand, he says. We chose a broad range of celebrities ...
18 Dec 2007
| by Bill Britt
in Adwatch, ranked by how many time their brands were mentioned in Adwatch throughout the year. The tables ...
14 Dec 2007
| by Jacquie Bowser
an online marketing strategy for the brand..... Coco de Mer is a vibrant, classy brand, and we re very much looking forward to building a forward ...
The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001 ...
14 Dec 2007
| by Alex Donohue
would increase awareness of its brand and boost its share in the online consumer retail business ...
13 Dec 2007
| by Kate Nettleton
. It s one of the country s great brands and we re looking forward to a long and fruitful relationship ...
. A Waitrose spokeswoman said: Following a comprehensive review of the Waitrose brand and advertising ...
13 Dec 2007
| by Jacquie Bowser
LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its
12 Dec 2007
| by Stephen Foster
brands. But Jaguar has rarely made money since Ford made it the cornerstone of its Premier Automotive ...
of branding these machines than X this and that. Ford, which is being revived by former Boeing boss Alan ...
for the premium vodka brand. The auction will see the UK s Diageo up against fellow giants Pernod Ricard ...