Bob Henrit is keen to get coverage outside the music specialist press. Naked Ape plans to build on the popularity of the Guitar Hero and Sing Star video game franchises, based on the premise that everyone secretly wants to be a rock star. Henrit s Traps Electronic drum kits allow novice drummers to practice ...
This will be the second time that Maxell has sponsored the event, which takes place in Zagreb, Croatia from January 21-27 next year. Maxell will have an ad in the official programme, branding on poster panels around the rink, an exhibition stand, branding on event promotional material including ...
lives. Agency MD Clemence de Crecy and her team have also been briefed to help Curry build her ...
A recently launched VoIP (Voice over Internet Protocol) network has appointed a corporate comms agency as it expands its UK customer base.
Cashcade, owners of Foxybingo.com and Getminted.com, has hired Bell Pottinger Corporate Financial for a corporate comms brief. The agency is tasked with building the profile of Cashcade among leisure and gaming correspondents, as well as highlighting its inc-reased business as a result ...
of the Year. The agency has produced some of the most sensational advertising this year for brands including...was immediately greeted with critical acclaim, and the fact that ad has been spoofed by several brands, including ... particularly strong, reeling in brands including Samsung, Ocado and The Times and The Sunday Times. It also grew existing business, including automotive brands Toyota and Lexus. If the agency continues its run ...
. The brand's advertising and media accounts, held by TBWA\London and OMD respectively, are not affected ... , Manchester and Leeds. There has been a flurry of retail activity by the design-focused brand this year ... and iPod Touch this year have also led to an increase in marketing activity by the brand. A spokeswoman ...
Iris had worked on T-Mobile's promotional activity, including point-of-sale and store design across its 255 retail outlets, while direct work is managed by Tullo Marshall Warren. The mobile phone brand has approached direct agencies with a view to moving the two accounts into a single agency ...
financial year. The agency won 20 pieces of new business this year from high-profile brands including ... about poor telephone service. Companies are much more protective of their brands than in the past ... the brand,' says chief executive Neville Upton. The agency's clients believe it can. It has been a crucial ...
the introduction of PC World's first own-label computer brand, Advent K, aimed at children. Yet it is the vision ... -1999: Marketing manager, rising to brand director, Carlsberg Tetley 1999-2007: Director of consumer marketing, rising to vice-president of global brand, Orange June 2007-present: Marketing director, PC World. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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