to remove filtersBMB snatches £16m Thomson from Krow
18 Dec 2007 | by Kunal Dutta
Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy ...
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First Choice focuses on families in 'Arms full' campaign
20 Dec 2007 | by Nikki Sandison
during half term and Easter. Andrew Laurillard, head of brand strategy for First Choice, said: Families ...
TUI to review £12m media account after merger
18 Dec 2007 | by Daniel Farey-Jones
Walker handles the 5m First Choice media spend; MPG the 7m Thomson spend; and Universal McCann Manchester the spend for Thomson s direct brand Portland. It is understood TUI is looking at the possibilities of putting everything into one agency and of keeping the Portland account separate. The review ...
Royal Caribbean hires JWT and MindShare
13 Dec 2007 | by Darren Davidson
The UK portion of the account, which is handled by a smaller agency called Positive Thinking, is unaffected by the appointment. Royal Caribbean is looking to expand its UK advertising and build a global brand. The agencies will develop work for two areas: the home ports, where the ships ...
Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
to 14 by 2009. Neil Francis, creative partner at SFW, said: This campaign develops the brand s art ...
IHG swoops for British Gas chief
12 Dec 2007
Bednall joins from British Gas, where she worked for six years, most recently as head of brand advertising and marketing services. The restructure, overseen by William Morris, IHG's senior vice-president of sales and marketing, EMEA, takes effect from 1 January 2008. Vice-president roles have been created ...
Emirates reviews £35m global media business
12 Dec 2007 | by Jennifer Whitehead
by Lean Mean Fighting Machine. The airline is also investing heavily in raising brand awareness via its ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
LONDON - The divergence between consumers' perceptions of brands and their experience of them can...an advocacy gap, and marketers need to use their brand-building skills to develop plans to stimulate ... of the quality of the customer experience. But in reality, plenty of brands over the years have found ... underline how many brands continue to disappoint. The 2007 Promise Index, created by brand agency Promise ...
Hotline: Marriott Hotels and Resorts hires Amp
07 Dec 2007
Marriott Hotels and Resorts has hired Amp to develop a $10 million global brand campaign
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
about functional benefits and technology. Orange cut through all that with a brand based on fruit and a ... product. It was the most triumphantly brand-led product film you'll ever see," Green says. SONY ... about the product and the brand is in the copy - it's just presented in a more poetic way that doesn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
