Marketing League Table: Contact centre leagues
19 Dec 2007
The backlash against overseas call centres has prompted a raft of brands, such as Lloyds TSB
slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering..., Skipton Building Society. Member APA. www.word-wide.co.uk 33 Communikator Founded 1999 ...
The backlash against overseas call centres has prompted a raft of brands, such as Lloyds TSB
The Olympics have forced brands to think harder about how to use sponsorship, with the games...112,011 n/a n/a 210,000 n/a n/a Rk Agency Staff Brands Rights ... . Clients include Vodafone, E.ON, UBS. Member ESA. www.brand-rapport.com 6 M C Saatchi Sport ...
that clients need to be aware that they get what they pay for; field staff represent brands, and if corners
wants to impress brands and win imaginative work....Enterprise IG* (renamed The Brand Union) n/a 15,015,880 n/a Wolff Olins ... ,391,000 22 7 Start Creative 7,612,540 4,695,295 62 8 Blue Marlin Brand Design ... ,967,111 6,241,000 -20 13 Nucleus 4,900,000 4,300,000 14 14 The Team Brand ...
Rnk Agency 1 LBi Founded 1995. Subsid. LBi Intl. CEO Luke Taylor. 17.5% consult, 27% des/build ... 2001. Subsidiary Omnicom. MD Jane McNeill. 20% consultancy, 15% design/build, 2% mobile, 2% eCRM ... Mike Altendorf. 10% consultancy, 10% design/build, 50% e-commerce, 10% CD-ROM, 20% mobile ...
44 20 Golley Slater 2,282,117 1,293,223 76 52 21 Cubo Brand ... ** 1,816,693 1,783,089 2 48 27 Branded Moments of Truth (formerly Gasoline ... Mitsubishi, Oli, School Food Trust. Member ISP, MCCA, DMA, IPA. www.golleyslater.com 21 Cubo Brand ...
Justin Hicklin. Clients include Honda, Camelot, Norwich Peterborough Building Society ...
of pounds a year with the agency to define the brand and roll out an acquisition strategy across all ... been wishing it was the case; now we have done it,' says Corston. 'Big brands are moving significant ... % consultancy, 15% design/build, 5 % mobile, 5% virals, 30% ads, 10% search, 5% affiliate, 20% media ...
The days of pure sales promotion look numbered as brand tie-ups and collaborations gain...is often not enough for brands anymore. Many continue to run promotional activity that adds value ... brands such as Berol. The 'back to school' promotion centred on a licensing deal with DreamWorks film ... -to-consumer technologies such as mobile phones - married with the right brand experience. 'With disposable income dropping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.