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Gray quits DaimlerChrysler UK's marketing role

In a company statement, Daimler said Gray was looking for a change of direction. Gray, who took up the post in 1982, was instrumental in establishing the Chrysler and Jeep brands in the UK, working ... in the launch of the Dodge brand, Daimler said. WPP agency BJK E handles the 31m media planning and buying ...

Social networking site for marketing professionals launches

The website , which was launched by Social Professional, is being described by its creators as the first social professional online network for the marketing communications industry. The site features forums on a breadth of topics, including advertising, branding, direct marketing and sponsorship ...

3UK to launch £15m repositioning campaign

LONDON - 3UK is launching a £15m advertising campaign in an effort to reposition its brand...director at 3UK. The mobile brand is also overhauling its entire range of tariffs in an effort ...

Itsmymarket appoints Netrank to drive growth

of innovative ideas including digital PR to drive search positions. This will take our online brand to another ...

Virgin 1 signs PC World as drama sponsor

of its brand in the run-up to the Christmas and New Year sales period. Benjamin Kaye, head ... help hit a key demographic. Its massive reach across cable, satellite and Freeview means our brand ... advertiser and great brand to have on board Virgin 1. ...

David Connolly joins STV as commercial director

opportunities in branded content. Woodward said: David is a well-respected senior advertising executive who ...

Secret Diary of a Call Girl makes strong debut with 1.8m

at high-profile sites around the UK, press ads and a branded group on social networking site, Facebook ...

MMA publishes mobile advertising guidelines

The aim of the guidelines, which are endorsed by Yahoo!, GSM Association and the DotMobi Advisory Group among others, is to make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently to the consumer. The guidelines will provide brands ...

Warners Brothers seals multimillion-dollar entertainment deal

of video games. The Warner Brothers Home Entertainment Group will also provide expertise to help build ... the depth of our commitment to building Abu Dhabi in a holistic way -- bringing the best in entertainment ... challenging rival emirate Dubai, which is currently building the 22 million sq ft Dubai Studio City ...

Bob Dylan launches viral campaign for hits collection

shops. The year before Dylan fronted an ad campaign for lingerie brand Victoria s Secret. The ads ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.