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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited about Creme Egg season and we believe this campaign will build on that excitement." This campaign ... brands that came out of Publicis. ...

Fiat realigns £150m media business into WPP

24 Dec 2008 | by Arif Durrani

, Fiat Professional and Abarth brands. Luxury sports marques Maserati and Ferrari are also part ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round...-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... with its new designer uniforms in April but was still voted most hated brand in Marketing's 2008 ... and animation . But a similarly naughty viral featuring a bottle of Guinness led the drinks brand, which said ...

Horlicks sponsors weekday GMG Smooth Radio show

24 Dec 2008 | by Dan Leahul

LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth...and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind

Diageo continues Film4 sponsorship

23 Dec 2008 | by Gemma Charles

The year-long deal which kicks off on Jan 1 will see spirit brands in Diageo's portfolio ... that will highlight brands including Smirnoff vodka, Gordon's gin and Morgan's Spiced. This new activity ... at Diageo GB, said: Our sponsorship of Film4 by Diageo GB and our leading spirits brands will bring spirits ...

Times Online traffic growth pushes it ahead of MailOnline

23 Dec 2008 | by Jacquie Bowser

the world proves the drawing power of our brand, news coverage and commentary -- it means we can deliver ...

Appletiser advertises on Tesco ATMs

23 Dec 2008 | by Miranda Fitzgerald

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via

Social networking site addiction drives mobile internet access

23 Dec 2008 | by Dan Leahul

for brands to deliver packaged content in a manner of their choosing. "Instead the mobile phone has become a ...

Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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