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Diageo pushes malt whisky in campaign by EHS Brann

23 Dec 2008 | by Jacquie Bowser

, said: "Building a relationship with the Scottish Art Circle lead to overwhelming artist support ...

Cello Group executive chairman Steeds passes away

18 Dec 2008 | by Jacquie Bowser

and energy to get Cello off the ground. "Kevin played a major role in building Cello and shaping the group ...

Hugo Drayton stands down as Phorm chief executive

18 Dec 2008 | by Staff

that Hugo will build on his previous achievements with Phorm as an advisor. "We have made significant ...

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...

Ogilvy launches recession website

17 Dec 2008 | by Staff

should seize this moment as an opportunity to grow their brands and secure future success. The website ... . Mitchell said: "History shows many brands and companies have been successfully launched during recessions ... proven marketing strategies for building market share in downturns with actual case studies that detail ...

Groupe Danone appoints Y&R Brands France as CRM partner

15 Dec 2008 | by Nikki Sandison

Brands France as its partner in creating customer relationship management programmes, following a lengthy...by Young and Rubicam Brands France's data and digital arm Wunderman, KBM and its specialist agencies. Up ... Brands. YRB France will take share responsibility with Groupe Danone for finding creative marketing ... brands, including its Danone, Actimel and Activia dairy products and Evian and Volvic Waters. YRB ...

Howse Jackson forms affinity partnership with Bauer Media

15 Dec 2008 | by Nikki Sandison

's leading brands, whilst the brands win by having a shop window for their products. "We are delighted ...

Proximity fired from BBC TV Licensing contract

15 Dec 2008 | by Daniel Farey-Jones

The Sunday Telegraph yesterday claimed the BBC has admitted that the wrong statistics were used for almost two years, from January 2006 to November 2008. TV Licensing told Brand Republic today: "From January 2006 to December 2008, two million letters out of a total of 184 million contained errors ...

MandMdirect.com appoints Sansom as marketing director

12 Dec 2008 | by Jacquie Bowser

development director, he launched fashion brand Oli.co.uk . Sansom's other work experience includes ... responsible for Comet's first e-commerce website and for building a multi-channel strategy for Shell International. Sansom said: " MandMdirect.com is a great brand which, together with the backing of a private ...

DM industry invited to define role in digital age

12 Dec 2008 | by Dan Leahul

that targets an identified audience with a specific proposition that harnesses the power of the brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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