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Fiat realigns £150m media business into WPP

, Fiat Professional and Abarth brands. Luxury sports marques Maserati and Ferrari are also part ...

Carat snatches €400m EMEA Kellogg account from Mindshare

strategy and to drive consumer engagement with our brands." The win, publicly announced by the client ... and buying account for Abbey, Bradford Bingley and Alliance Leicester brands. ...

Carat lands £38m Santander account

December), led by Abbey's brand and communications director Keith Moor. Earlier this month, Moor's role at the Spanish financial group was expanded to include marketing across all three brands. Carat originally won ...

Cello Group executive chairman Steeds passes away

and energy to get Cello off the ground. "Kevin played a major role in building Cello and shaping the group ...

Omnicom UK media agencies unaffected by cutbacks

expecting to build on this in 2009," he said. Similar sentiments were echoed by Philippa Brown, chief ...

A Media week guide to young people

Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs. ...

Marketing's Sponsorship Agency League Tables 2008

still offers rich pickings for brands looking to make a big splash.

Smith to leave Universal McCann

to the People". Smith hopes his own consultancy will enable him to build on his reputation in the field ...

BJK&E to rebrand as Maxus

The move, instigated by Clark, confirms a Media Week report in October. As anticipated, the newly branded business will continue to be led by joint managing directors James Jennings and Tim Irwin and retain its current management structure. BJK E already shares a number of international clients ...

Tough times for 2009 but the industry will bounce back fitter

at least force businesses to look in the mirror closely and strip out the fat that inevitably builds up ... , including a redesign of our print edition and website, both of which we will build on in the next 12 months ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.