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National Express develops reward programme

customers and we wanted to ensure that it is communicated effectively. "Key to this is innovative brand ...

Royal Mail dispatches first commercial Matter box

initiative containing free branded objects, to 30,000 UK households over the weekend....phenomenal from consumers and brands since the first box was delivered. "The beauty of packaging and delivering an endless variety of tangible objects such as these, lies in getting brands into the homes ...

YMCA mailer reminds public of homeless people

was homeless last Christmas but has since started building a new life through the YMCA. Rajesh Bhayani at YMCA ...

New Jamie Oliver homewares line backed by direct campaign

. The series is accompanied by a book. A range of Oliver-branded products is already available. These include ...

EDF employs direct campaign to promote energy-saving package

will be seeded on Orange, MSN, Yahoo, Virgin Media and Google with the aim of increasing brand awareness ...

Peugeot on lookout for direct agency

. The direct marketing for the brand's commercial vehicles, which is currently held by Clark McKay Walpole ...

Leukaemia charity in blood sample campaign

for the new centre building, a list of the medical equipment expenses, photographs, and case studies. However ...

Livability appoints Burnett Works to direct account

. Livability director of fundraising and marketing John Chamberlain said: With the new brand identity ... is a key part of our strategy of the next two years as we seek to build the database.' ...

SMA hands direct account to Partners Andrews Aldridge

LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its

Capital One plunges down list of biggest direct mail spenders

the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ... % to 16.2m. The figures, published in this week's Marketing, reveal that brands are spending less direct ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.