LONDON - Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global...Normal 0 The appointment is expected to lead to a new brand campaign which is likely ... around the world. The sportswear brand has used a number of agencies in the past and this is reported ... or in the way we talk about our brand. "As a company we are naturally drawn to agency partners who share our ...
as highlighting the additional opportunities for brands to participate in the Free World. The report highlights five key actions for brands that want to take advantage: Get involved: talk to innovative media ... such as video sharing sites and personal homepages, brands need to move away from banners and corporate ...
Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie ... brands comes only six weeks after completing a review its 4m digital roster. It selected Soup, GT ...
Lottery brands including EuroMillions, Scratch cards and Thunderball. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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