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Marketing's Market Research Agencies League Table 2008

12 Dec 2008 | by Staff

to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...

Marketing's Customer Publishing League Table 2008

10 Dec 2008 | by Staff

With growth of £234m in two years, the industry is in rude health, as brands release

Ramsay brand unaffected by affair allegations

09 Dec 2008 | by Vox pop

has been cheating on his wife according to members of the public interviewed in the latest Brand...Following allegations that the celebrity chef has been having a seven-year affair with "professional mistress" Sarah Symonds, Brand Republic took to the streets to find out whether it has changed the public's opinion of him and if it would put them off his mini-empire, which spans books, restaurants ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting

Should people exposed as BNP members lose their jobs?

28 Nov 2008 | by Vox pop

The BNP membership leak has provoked a mixed response from people interviewed in the latest Brand...Party members on the internet, Brand Republic took to the streets to find out how the public felt about ... poll of 61 Brand Republic users, 60.7% thought that those exposed as BNP members should not lose ...

What do the public think about Pepsi's new logo?

30 Oct 2008 | by Vox pop

Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public...Pepsi wants the new logo to portray a series of emotions across the brand's portfolio. On Diet Pepsi the logo appears as a slight grin, on Pepsi a smile, and on Pepsi Max it is meant to look like ... -case format, with the "e" mimicking the white curve of the classic logo. Read more about Pepsi's brand make ...

Marketing Digital Leagues 2008

20 Oct 2008 | by Becky Charles

brands are investing as much as 25% of their budget in the medium. However, the industry is not without ... executive of Trinity Mirror, predicted a slowing of growth for the digital sector. Brands would continue ... 's emergence as a vital channel for branding campaigns. Marketers are more comfortable with digital media ...

What are the public's favourite clothes brands?

07 Oct 2008 | by Vox pop

Brand Republic took to the streets to find out which clothing brands are most popular

Biggest brands: Top 50 grocery brands by sales 2008

23 Sep 2008 | by Jane Simms

The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid.... The continued success of milk brand Cravendale, with 25% growth, is testament to the power of brand-building ... While consumers have been counting the cost of the credit crunch, brands have relied on price ... , most of the top 50 grocery brands grew in value last year, with just 10% experiencing negative growth ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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