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LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round...-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... with its new designer uniforms in April but was still voted most hated brand in Marketing's 2008 ... and animation . But a similarly naughty viral featuring a bottle of Guinness led the drinks brand, which said ...
LONDON - Barclays has launched what it is calling the first "brand concept" bank branch in the UK...that attracts and engages individuals while conveying what the Barclays brand represents. "Our plan ...
research highlighting the positive brand impact of advertising on the video site....on brand perceptions and considerations. The research found users to be 1.5 times more attentive ... to 14% higher than simply watching the same ad on TV. Advertising on YouTube increased brand ... of YouTube ad impressions drives brand metrics up to four times higher than TV alone. For GM Europe, Opel ...
LONDON - Confectionery brand Chewits is to redesign its brand mascot Chewie the Chewasaurus as part...audience of children. The redesign of the brand's packaging and overhaul of Chewie will be handled by branding agency Tayburn. It will also update the brand's website and create point-of-sale material. Chewits has always been popular, but was starting to drop off the radar for a lot of consumers. The brand ...
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its...tooth whitening mouthwash and mouth sprays - under the Macleans Confidence brand name. Miranda Honan, brand manager for Macleans, said the brand was focused on a modern expression of social confidence mixed with romantic encounters'. The marketing activity to promote the new range will follow a brand ...
and Russell Brand has scooped the November ad of the month in the Awards for National Newspaper Advertising.
's calls for a single ITV brand to cover the UK....said that the STV brand was vital to serve the interests of Scottish viewers. He said: "I would ask Ofcom and the DCMS to be prepared to question ITV plc's demand for a single ITV brand covering all ... that it effectively subsidises STV and that it should replace STV on-screen logos with ITV branding. Meanwhile, STV ...
What would you be if you weren't a brand manager? I'd write fiction from a room with a view overlooking the Alps. How would you define marketing? In a nutshell, it is a process that identifies ... the boredom' series of television ads. They are very insightful and completely on- brand. What is your ...
LONDON - Brands must beware the potential pitfalls of big-name character ambassadors....For decades, brands have invented characters to help communicate their message with a lighter ... -safety advice. However, the use of established characters to endorse commercial brands is a more recent phenomenon. Tea brand Typhoo provided an early example when it hooked up with the BBC to give away ...
LONDON - Have allegations of an affair done any damage to the fiery celebrity chef's brand...Gordon Ramsay has built up a brand of considerable power. In the presentation of the latest financial ... Hutcheson. Diageo's decision to use Ramsay as its brand ambassador for Gordon's Gin was based on the premise that the brand's positioning of 'Doing things properly' complement-ed Ramsay's attitude and 'my ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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