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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited about Creme Egg season and we believe this campaign will build on that excitement." This campaign ... brands that came out of Publicis. ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind

The Body Shop moves global ad account out of Leagas Delaney

23 Dec 2008 | by Caroline Lovell

worked with the retailer's in-house creative team on global brand communications and strategy ... as an ethical beauty brand. A spokesman for The Body Shop said: "The Body Shop can confirm that its creative ...

Mother and Yell split after two years as contract draws to an end

23 Dec 2008 | by Caroline Lovell

In November Yell appointed Rapier to work on a project to promote Yellow Pages. It was the first step away from using its roster agencies, Mother, AKQA and Proximity, on a retained basis. Yell's roster agencies were informed they would only work on specific assignments for the brand on an ad ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

to support our business strategy and to drive consumer engagement with our brands." Carat already had ...

Ad agency Christmas greeting messages

19 Dec 2008 | by Colin Marrs

this time deliberately so. McCann Erickson Having festooned its building with an incredible array ...

British Comedy Awards aims for international profile

16 Dec 2008 | by Colin Marrs

Speaking to Campaign , Paul Pascoe, the director of Unique Communications, confirmed his company is in talks with the advertising guru. He said that other media partners would be sought, to transform the brand to become more than just an awards ceremony. He said: "The opportunity to develop the brand ...

Sylvia Auton replaced by Evelyn Webster as IPC CEO

16 Dec 2008 | by Anne Cassidy

. However, I m looking forward to working with her and the rest of the IPC board to continue to build upon ...

Leo Burnett hires Marc Giusti as chief digital officer

15 Dec 2008 | by Noel Bussey

Giusti's role will see him build on the group's existing digital capabilities within both Leo Burnett and Arc. He will also be responsible for growing digital revenues by increasing new business from both new and existing clients. Leo Burnett Group London chief executive Andrew Edwards said: "People ...

TBWA\Worldwide promotes Manchester chief

15 Dec 2008 | by Hadassah Nymark

Harwood-Matthews will take on the role as he aims to lead a new global business unit for the Infiniti account, run from the Los Angeles group TBWA\Chiat\Day. Harwood-Matthews said: "I m delighted to be invited to operate at this level and build a new global team for Infiniti. "I m also very proud ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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