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Fiat realigns £150m media business into WPP

, Fiat Professional and Abarth brands. Luxury sports marques Maserati and Ferrari are also part ...

Carat snatches €400m EMEA Kellogg account from Mindshare

strategy and to drive consumer engagement with our brands." The win, publicly announced by the client ... and buying account for Abbey, Bradford Bingley and Alliance Leicester brands. ...

GN&M launches Arab-language news service

s aims to become the world s leading liberal voice, building on the launch of the Guardian America ... strengthening the GN M brand in the US. In July, GN M acquired ContentNext, owner of digital media news site ...

New deal adds Mighty Boosh to Comedy Demon

Under the agreement, all three series of The Mighty Boosh and both series of Gavin Stacey will be available for paid download-to-own from Comedydemon.com. Building on content already provided by the BBC ... place to continue to build in the New Year." ...

Carat lands £38m Santander account

December), led by Abbey's brand and communications director Keith Moor. Earlier this month, Moor's role at the Spanish financial group was expanded to include marketing across all three brands. Carat originally won ...

Halfords extends Dave sponsorship

. The sponsorship, which IDS said was the second-biggest on Dave after beer brand Cobra, will also include Halfords branding on promotional trails for motoring programming with "sponsored by Halford's" referenced verbally ...

C4 and NME team up for Skins promotion

Martin, marketing manager, E4, entertainment. Priest said: The two brands Skins and NME Radio are so ... the commercial side of things for NME Radio creating really bespoke solutions for brands. ...

GMG rebrands Century as Real Radio

the rebrand. GMG Radio is hoping that extending the Real Radio brand will communicate a more streamlined ...

Omnicom UK media agencies unaffected by cutbacks

expecting to build on this in 2009," he said. Similar sentiments were echoed by Philippa Brown, chief ...

Carling extends League Cup sponsorship deal

LONDON - Coors Brewers' Carling brand has renewed its sponsorship of the Football League Cup...for nine seasons via its Carling brand and five through the Worthington's brand. Throughout the coming ... brand such as Carling." ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.