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LONDON - Shares in Imagination Technology, makers of Pure-branded digital radios, surged yesterday
LONDON - Barclays has launched what it is calling the first "brand concept" bank branch in the UK...that attracts and engages individuals while conveying what the Barclays brand represents. "Our plan for Piccadilly has been to build not only a branch of the future but a branch befitting the iconic setting. "We ...
research highlighting the positive brand impact of advertising on the video site....on brand perceptions and considerations. The research found users to be 1.5 times more attentive ... to 14% higher than simply watching the same ad on TV. Advertising on YouTube increased brand ... of YouTube ad impressions drives brand metrics up to four times higher than TV alone. For GM Europe, Opel ...
handled by AAR, and led by John Lewis' head of brand communications Craig Inglis. John Lewis is currently ...
Martin, marketing manager, E4, entertainment. Priest said: The two brands Skins and NME Radio are so ... the commercial side of things for NME Radio creating really bespoke solutions for brands. ...
the rebrand. GMG Radio is hoping that extending the Real Radio brand will communicate a more streamlined ...
Gilbert was up against HBOS' top marketer, Philip Hanson, who will continue to head marketing at Halifax and other former HBOS brands on a temporary basis once the merger is completed on 19 January. A ... new Halifax advertising campaign - minus brand mascot Howard - to debut in February. ...
and energy to get Cello off the ground. "Kevin played a major role in building Cello and shaping the group ...
expecting to build on this in 2009," he said. Similar sentiments were echoed by Philippa Brown, chief ...
LONDON - Coors Brewers' Carling brand has renewed its sponsorship of the Football League Cup...for nine seasons via its Carling brand and five through the Worthington's brand. Throughout the coming ... brand such as Carling." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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