to remove filtersJWT creates new TV ad for Andrex
23 Dec 2008 | by Hadassah Nymark
LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind
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LG leverages sponsorship of London's New Year's Eve fireworks
29 Dec 2008 | by Staff
celebrities onto the Shell Building as part of its sponsorship of London's 2008 New Year's Eve fireworks...to build an emotional connection to the LG brand globally as millions of eyes watch the capital celebrate ... The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames ... , the LG Arena and the London Freeze. The aim is to move the brand from being purely a product ...
iCrossing leads Cornhill Direct search marketing strategy for new website
19 Dec 2008 | by Dan Leahul
The campaign is based on an audit of online behaviour collected around the Cornhill Direct brand, the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools ... , and that's how we believe we can really connect as a brand with our online audiences." ...
TBWA\Worldwide promotes Manchester chief
15 Dec 2008 | by Hadassah Nymark
Harwood-Matthews will take on the role as he aims to lead a new global business unit for the Infiniti account, run from the Los Angeles group TBWA\Chiat\Day. Harwood-Matthews said: "I m delighted to be invited to operate at this level and build a new global team for Infiniti. "I m also very proud ...
Wickes launches first TV ad in 10 years
12 Dec 2008 | by Nikki Sandison
in almost 10 years to encourage brand loyalty, and plans to invest £15m in advertising in 2009..... Matthew Critchley, brand director at Wickes, said: "Our new campaign sums up everything that Wickes ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
TBWA\Worldwide promotes Suzanne Powers to lead global strategy
09 Dec 2008 | by Noel Bussey
brands strategically position themselves will prove invaluable as we expand her responsibilities across ...
John Lewis releases Beatles cover from Christmas ad
09 Dec 2008 | by Caroline Lovell
to Craig Inglis, John Lewis head of brand communications, 100,000 people have rewatched the ad on YouTube ...
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
is the new creating. The only way to build value in the year ahead is to destroy weak brands. Marketers must ... brand of British preserves for most of the 20th century. Premier Foods acquired the Robertson's brand ... , letters to the Daily Mail about the end of society as we know it, and a long line of generic brand ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
