with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press market with endless ads using the bottom line as their battleground. For some brands, notably British ...
2008, show which brands achieved the strongest recall across the year, and also the ads that scored ... That soundtrack. It is an astonishing performance for a brand that did not appear in last year's top 20, and one ... to third place in the table reflect this. Kellogg is the only non-retail brand to make the top 10 (down ...
The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ... toward the brand. Wallace and Gromit return to UK TV this Christmas in A Matter of Loaf and Death, a 30 ... Beefeater 24 brand in the off-trade. The spirit, which launched in the on-trade at the end of October ...
-driven premium food brands such as Innocent and babyfood company Plum. 'Dive into your Fillet-O-Fish' is one ... of our journey', following its store refurbishment programme, and is designed to build the concept ... branding source points out that the look is very similar to brands such as cereal brand Jordans ...
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid.... The continued success of milk brand Cravendale, with 25% growth, is testament to the power of brand-building ... While consumers have been counting the cost of the credit crunch, brands have relied on price ... , most of the top 50 grocery brands grew in value last year, with just 10% experiencing negative growth ...
, although it remained static at a branded level. While this was largely the result of the poor summer ... will keep an eye on this trend and a backlash against bottled-water brands, which are becoming more widely ... % to nearly 155m last year. Biggest Brand report 2008 Online: Biggest brands: Top 50 grocery brands ...
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008...drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... ; sales of both rose 27%, an impressive performance for brands operating in mostly commoditised markets ... '. Despite trying to reassure customers of its 'natural-ness', Dairylea, one of only two top 10 brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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