to remove filtersPressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been
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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg
31 Dec 2008 | by Hadassah Nymark
, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited about Creme Egg season and we believe this campaign will build on that excitement." This campaign ... brands that came out of Publicis. ...
Jammie Dodgers links with Red Nose Day
24 Dec 2008 | by Ed Kemp
brand with a new out-of-home snack....Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ... the Jammie Dodgers brand by launching a product called Splat Snacks which is a crunchy, chewy splat ...
Horlicks sponsors weekday GMG Smooth Radio show
24 Dec 2008 | by Dan Leahul
LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth...and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...
Diageo continues Film4 sponsorship
23 Dec 2008 | by Gemma Charles
The year-long deal which kicks off on Jan 1 will see spirit brands in Diageo's portfolio ... that will highlight brands including Smirnoff vodka, Gordon's gin and Morgan's Spiced. This new activity ... at Diageo GB, said: Our sponsorship of Film4 by Diageo GB and our leading spirits brands will bring spirits ...
Diageo pushes malt whisky in campaign by EHS Brann
23 Dec 2008 | by Jacquie Bowser
, said: "Building a relationship with the Scottish Art Circle lead to overwhelming artist support ...
Appletiser advertises on Tesco ATMs
23 Dec 2008 | by Miranda Fitzgerald
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via
Kellogg's Special K creates new website for slimming challenge
22 Dec 2008 | by Staff
The Shapemate website will offer free personalised slimming and fitness plans, along with a shopping list creator, live blogs and groups that slimmers can join. The site has been created by magneticNorth. Laura Keay, brand manager for Special K, said: "The Slimmer Jeans Challenge is in its sixth ...
Cadbury unveils Wispa TV campaign
22 Dec 2008 | by Darren Davidson
of the chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure ...
Carat takes Kellogg media from Mindshare
19 Dec 2008 | by Staff
to support our business strategy and to drive consumer engagement with our brands." Carat already had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
