to remove filtersDeaf-focused social network launched
18 Dec 2008 | by Dan Leahul
the MyDeafLife.com facility can start to build relationships with a substantial new market." A majority ...
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Pressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been
US court lets smokers sue over 'light' cigarettes
16 Dec 2008 | by Staff
to smoke lighter cigarettes more quickly. The smokers, who acknowledged that the "light" brands did have ...
Native language ads provoke best response
15 Dec 2008 | by Hadassah Nymark
. To keep costs down for a global campaign, for example, or to build an international image ...
Christian Aid hands ad account to Beattie McGuinness Bungay
15 Dec 2008 | by Becky Wilkerson
The ad agency is likely to be tasked with reinventing the brand to boost its popularity among the British public as part of an initiative to increase donations by 50% over the next five years. In the financial year 2007-08, Christian Aid's income was 86.5m. Nearly 75% of this was donated by members ...
Proximity fired from BBC TV Licensing contract
15 Dec 2008 | by Daniel Farey-Jones
The Sunday Telegraph yesterday claimed the BBC has admitted that the wrong statistics were used for almost two years, from January 2006 to November 2008. TV Licensing told Brand Republic today: "From January 2006 to December 2008, two million letters out of a total of 184 million contained errors ...
Healthcare: GCI Health loses MD after C&W merger
12 Dec 2008 | by Gemma O'Reilly
The move has prompted the departure of GCI Health MD Paul Keirnan, whose role has been made redundant as a result of the merger. The GCI Health brand was formed out of the merger of C&W and GCI ... is to provide medical education and comms support to the firm's bariatric surgery brands. Keirnan only joined ...
Campaigns: Public affairs/digital - Forum battles to beat cyber crime
12 Dec 2008 | by Cathy Wallace
were used to brief journalists and build the case for action. Trade magazines such as Computing were ...
Conservative Party embraces digital campaigning with senior appointment
11 Dec 2008 | by Gemma Charles
Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
