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Fiat realigns £150m media business into WPP

, Fiat Professional and Abarth brands. Luxury sports marques Maserati and Ferrari are also part ...

Brand Republic's top stories of 2008

LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round...-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... with its new designer uniforms in April but was still voted most hated brand in Marketing's 2008 ... and animation . But a similarly naughty viral featuring a bottle of Guinness led the drinks brand, which said ...

Horlicks sponsors weekday GMG Smooth Radio show

LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth...and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...

JWT creates new TV ad for Andrex

LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind

Diageo continues Film4 sponsorship

The year-long deal which kicks off on Jan 1 will see spirit brands in Diageo's portfolio ... that will highlight brands including Smirnoff vodka, Gordon's gin and Morgan's Spiced. This new activity ... at Diageo GB, said: Our sponsorship of Film4 by Diageo GB and our leading spirits brands will bring spirits ...

Times Online traffic growth pushes it ahead of MailOnline

the world proves the drawing power of our brand, news coverage and commentary -- it means we can deliver ...

Social networking site addiction drives mobile internet access

for brands to deliver packaged content in a manner of their choosing. "Instead the mobile phone has become a ...

Brands get chance to check autosport's temperature in New Year show

LONDON - Brands and marketers will get the chance to judge the health of the autosport industry...-POWER feature as brands show their confidence in the sector, despite Honda's recent high-profile decision ...

Digital Cinema Media replaces branding iron idents

The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...

Carat snatches €400m EMEA Kellogg account from Mindshare

strategy and to drive consumer engagement with our brands." The win, publicly announced by the client ... and buying account for Abbey, Bradford Bingley and Alliance Leicester brands. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.