to remove filtersAppletiser advertises on Tesco ATMs
23 Dec 2008 | by Miranda Fitzgerald
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via
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B&Q marketing director Jo Kenrick departs
23 Dec 2008 | by Ed Kemp
week.' Rob Bacon will now join the B Q board as customer employee brand director from his current ...
Lowe out of £20m John Lewis ad pitch
18 Dec 2008 | by Richard Abbott
handled by AAR, and led by John Lewis' head of brand communications Craig Inglis. John Lewis is currently ...
Rpa:vision creates Tommy Hilfiger flagship for Dublin
17 Dec 2008 | by Nikki Sandison
The store, which occupies two buildings, spans three floors, and offers the entire Tommy men ... and feel of the interior reflects the essence of the Tommy Hilfiger brand with exuberant detailing ... as it required bringing together two listed buildings with varying floor levels and roof lines thus adding ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press market with endless ads using the bottom line as their battleground. For some brands, notably British ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
2008, show which brands achieved the strongest recall across the year, and also the ads that scored ... That soundtrack. It is an astonishing performance for a brand that did not appear in last year's top 20, and one ... to third place in the table reflect this. Kellogg is the only non-retail brand to make the top 10 (down ...
AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
based on how well their ads performed in Adwatch, ranked by how many time their brands were mentioned ...
BR Video: Have the pre-Christmas sales encouraged people to shop?
17 Dec 2008 | by Nikki Sandison
to persuade many to part with their cash, according to the latest Brand Republic video -- watch it now....-fareast-language:#0400; mso-bidi-language:#0400;} Most people interviewed by Brand Republic said the abundance ...
A creative director's verdict on why Morrisons won Adwatch of the year
15 Dec 2008
' that is so true to the brand that fancy creative would pointlessly obfuscate and be a waste of time ...
Wickes launches first TV ad in 10 years
12 Dec 2008 | by Nikki Sandison
in almost 10 years to encourage brand loyalty, and plans to invest £15m in advertising in 2009..... Matthew Critchley, brand director at Wickes, said: "Our new campaign sums up everything that Wickes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
