to remove filtersSocial networking site addiction drives mobile internet access
23 Dec 2008 | by Dan Leahul
for brands to deliver packaged content in a manner of their choosing. "Instead the mobile phone has become a ...
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TBWA\London on notice as E.ON calls £20m creative review
23 Dec 2008 | by Darren Davidson
is expected to defend the account, Brand Republic can exclusively reveal....The move follows the arrival of Jeremy Davies from the Santander-owned bank Abbey as the new director of brand and communications. TBWA was appointed to the business in 2007, and has produced a series of brand and retail campaigns for E.ON, as well as activity to support its FA Cup Sponsorship ...
Vodafone launches Last.fm mobile platform
17 Dec 2008 | by Dan Leahul
The Last.fm mobile platform includes "scrobble" functionality, which tracks what users are listening to in real-time and builds an online music profile based on their listening habits. Last.fm then uses this information to recommend new music, events, video and other Last.fm users, based ...
Vodafone ends England cricket sponsorship
16 Dec 2008 | by Daniel Farey-Jones
and the England Team over the past 12 years and the sponsorship has provided us with a platform to build the Vodafone brand and add value to our customers." The mobile operator will maintain a relationship ...
Blyk launches youth research service
12 Dec 2008 | by Jacquie Bowser
proposition for brands and advertisers. "At Blyk, we are building on what we have already learned from tapping into the views and opinions of our members -- we have now opened the doors for other brands to do ...
MTV and Vodafone launch unsigned act competition
12 Dec 2008 | by Dan Leahul
vice president at Viacom Brand Solutions International, said: "Empowering the consumer to select ...
T-Mobile launches first third-party served mobile campaign
12 Dec 2008 | by Nikki Sandison
and sponsorship at T-Mobile, said: "As a mobile brand it is only natural that we harness mobile advertising ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
are tougher, it's the only brand that can move from the middle downward.' He talks proudly about Tesco as a ... was assistant brand manager of Fairy Non-Bio. The change was light as both are big, structured, professional ... retail environment in its development building to help 'plug holes' in its own offer. Batchelor insists ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
