to remove filtersABTA travel agency body launches first digital campaign
19 Dec 2008 | by Alex Brownsell
operation brands, Thomson and First Choice, promoting the fact that its holiday packages are protected ...
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VisitEngland appoints first chairman
19 Dec 2008 | by Alex Brownsell
of strategy. A chief executive will be announced in the coming weeks. The Enjoy England brand will be retained for domestic marketing purposes, while a VisitEngland brand will be created to market English ...
Visit London awards SEO account to Steak
19 Dec 2008 | by Fiona Ramsay
are served to users. In addition, the link building campaign will be designed to increase general brand ...
Moneysupermarket.com appoints easyJet's David Osborne marketing director
19 Dec 2008 | by Fiona Ramsay
Currently regional general manager UK at easyJet, Osbourne has previously been marketing director at the airline, as well as head of advertising, e-business and promotions at ING Direct, head of advertising and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior ...
Blue Chip Vacations hires Flybe marketer Neil Simpkin
18 Dec 2008 | by Miranda Fitzgerald
appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand....and is looking into developing a ski sub-brand, city breaks and high-end holiday resorts. ...
TUI unveils new positioning
16 Dec 2008 | by Alex Brownsell
LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands...to communicate that the brand now provides enhanced, service-orientated holidays with all customer needs taken ...
National Express develops reward programme
11 Dec 2008 | by Dan Leahul
customers and we wanted to ensure that it is communicated effectively. "Key to this is innovative brand ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Maybourne turns to Neolane marketing software
10 Dec 2008 | by Dan Leahul
The Maybourne Hotel Group also owns the Connaught in Mayfair and the Berkeley in Knightsbridge. Using the Neolane software, the group will build guest profiles from real-time and historical data and use the information to create a line-up of automated marketing campaigns. Email and post ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
