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NatMags adds video channels to boost Company

31 Jan 2008 | by Andrew McCormick

brand Clearasil and contains three channels covering showbiz, comedy and user-generated clips. Getlippy is branded as your daily dose of Company magazine , but Hearst has invested in attempting to get people ... sites, rather than building a digital vast portfolio. Main sites under its remit include Handbag ...

BBC ascendant in national Rajars

31 Jan 2008 | by Daniel Farey-Jones

s reach grew from 2.31m to 2.45m. Only two other quasi-national brands achieved a share increase. GMG ...

Heart ends Magic's run at the top in London

31 Jan 2008 | by Daniel Farey-Jones

to build its listeners loyalty. Their number hardly changed at 475,000, but the station s share ... s acquisition of Emap s radio division completed yesterday. GCap s Xfm brand rose from 1.2% to 1.3% and SMG ...

Canon selects Neolane for targeted campaigns

31 Jan 2008 | by Nikki Sandison

to build a relationship with our customers and improve the frequency of communication that we have ...

EHS Brann creates DM push for Volvo

31 Jan 2008 | by Nikki Sandison

. Car dealers will also be sent a toolkit including leaflets and branded dispensers. The Volvo V70 campaign centres on the global Life is better lived together brand message. It is designed to appeal ... and position itself as a brand that is about having fun. The creative highlights the car s sporty features ...

Latest Alesha Dixon video to promote Ford Focus

31 Jan 2008 | by Ian Darby

Created by the branded content agency Cake, the video is inspired by the new Focus ad from Ogilvy Advertising, which features an orchestra playing instruments created from car parts. Cake s ad features Dixon performing a version of her new song For You I Will. Mark Whelan, the creative director ...

Dating site nabs a bit of Mischief

31 Jan 2008 | by Kate Magee

The 12-month retainer will see Mischief handling all media relations for DatingDirect.com. The agency will also do some guerrilla marketing and brand work for the site. The campaign will focus on key celebrations during the year, such as Valentine s Day, Christmas and summer festivals. The site ...

Royal Mail recruits Dataforce for first data expert panel

31 Jan 2008 | by Alex Donohue

Bradshaw, head of data strategy at Royal Mail, said: The panel builds our credibility as a supplier of key ...

O'Brien takes IN&M stake to 18%

31 Jan 2008 | by Jacquie Bowser

O Brien, who has been building up his holding since April last year, said in a statement that he holds 142,670,235 ordinary shares at 0.30 each or 18.05% of the business. He had taken his share up to just over 17% earlier this month. O Brien, who is viewed as a dissident shareholder by the IN M ...

LBi International acquires search business Netrank

31 Jan 2008 | by Alex Donohue

Netrank , which formed in 2000, specialises in search optimisation and brand positioning work ... . The business also provides brand monitoring, online PR consultancy work and copywriting for search engines, as well as brand consultancy services. It is understood Netrank will be integrated into LBi UK s existing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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