26 Dec 2009
| by Alex Brownsell
Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...
23 Dec 2009
| by Alex Brownsell
LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...
23 Dec 2009
| by Susan Billinge
' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
17 Dec 2009
| by Alex Brownsell
LONDON - Travel operator TUI has launched two heavyweight ad campaigns for its major brands...), builds on its previous campaign and the strapline Built with you in mind', which showed staff creating the perfect beach scene. The new spot, which features the same soundtrack, again focuses on the brand ...
to improve the appeal of the brand among young families. While the previous campaign focused ...
16 Dec 2009
| by Staff
products, made to the same brand standards and values, to suit differing tastes or requirements), just ...
09 Dec 2009
| by Daniel Farey-Jones
LONDON - While reluctant to become fans of a brand on Facebook, people don't feel that brands...of which have been started by brands looking to become part of their customers' Facebook experiences. Coca ...
people whether they have become a fan of brand on Facebook in the latest Vox Pops International produced ...
what they would gain from becoming a fan of a brand and said that they didn't see the point of it. A ...
07 Dec 2009
The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands. Video 1: gas pump Video 2: saddest road ...
04 Dec 2009
| by Graham Lancaster, Euro RSCG Biss Lancaster
we in PR have the best jobs in the world. We engage at the most senior level with brands, companies ...
, sponsorships, branded content and events. But when things get serious (takeovers, crises, strikes, bet ...
or Johnny Vaughan. Equally, people whose specialism is brands/consumer marketing need to know something ...
04 Dec 2009
| by Stuart Wilson, MS&L UK
for agencies to build integrated teams that can work across multiple stakeholders. These teams should include ...