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Redknapps front new Thomas Cook campaign

Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...

Wonderbra creates new marketing role for Julia Nolan

and Shock Absorber brands, and will join the DBA UK Leadership Team. Reporting to DBA's UK general manager, Paul Devin, Nolan will be responsible for the strategic development of all three brands, with a particular focus on generating future sales growth for the iconic Playtex brand. Nolan joined DB Apparel ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...

The Economist-owned EuroFinance relaunches website

LONDON - The Economist-owned business services brand EuroFinance has relaunched its website

Sir Frank Lowe to step down from The Red Brick Road

and building the agency to date and we wish him all the best." ...

Eurostar cancels marketing activity and prepares 2010 rethink

Speaking to Brand Republic, sales and marketing director Emma Harris said that while Eurostar's first priority is getting people home for Christmas it has a "big job to do from a brand point of view ... this situation might escalate the timetable." Read more on Brand Republic Ryanair targets Eurostar customers ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

The ITV programme, which aired last night, ran as a countdown of the 20 best ads over the past decade. The winning ad, Hovis Go On Lad' first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds. The top 20 ads were compiled by a poll from the ITV Viewers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.