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Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

Marketing directors from brands such as Durex and lastminute.com are featured in these video

Karmarama and Kitcatt Nohr pick up Age Concern and Help the Aged integrated account

18 Aug 2009 | by Matt Williams

will build on the rich heritage of the two previous organisations. As such, we are absolutely thrilled ...

Co-operative reviews £18 million advertising account

27 Jul 2009

includes Co-op's food advertising as well as brand work for its stores. The review does not, however, include advertising for Co-op's financial offering. Co-op has recently completed a re-branding ...

APA launches International Customer Publishing Awards

07 Jul 2009 | by Jacquie Bowser

will showcase effective and creative editorial content for brands and will include dedicated digital categories ... editorialised content for brands across different media -- whether through traditional magazines or more ...

Garrick Hamm on 2009's D&AD black Pencils

11 Jun 2009 | by Garrick Hamm

to the specially designed handset. It's inspiring, produced clear results, and it delivered for the brands involved ... ; it's a perfect fit for the brand and a pleasure to look at. Matt Dent's redesign of the most ancient ...

2012 Olympics advertising pitch in sponsorship furore

30 Mar 2009 | by Staff

the chewing-gum brand Trident, the technology group Airwave, Boston Consulting Group and the solicitor ...

CHI wins RBS Group direct marketing account

24 Mar 2009 | by Caroline Lovell

RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line, called a pitch in February to consolidate its below-the-line agency roster as part of a cost-cutting measure. The pitch involved around 20 RBS Group roster agencies. It is understood that CHI Partners ...

RBS Group calls DM review

19 Feb 2009 | by Caroline Lovell

. It is understood that RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line ... spans both the RBS and NatWest brands. It is understood that two agencies are now left in the running ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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