Click 
to remove filters
chance an old brand can be dug up. Take Bauer's plans to revive The Face after five years (nice ... , while Marlboro did NPD the old-fashioned way to launch its first new brand in two years, Bright Leaf ... people to ditch their friends for Burger King , this year everyone was trying to work out if their brand ...
LONDON - Ballantine's, Pernod Ricard's Scotch whisky brand, has collaborated with international...'s branded watch. Travellers will also have the opportunity to sample the Ballantine's range, while a gift ... that will delight travellers during their airport journey and that can only increase the brand perception ...
LONDON - Facebook is to help brands get the best out of its Facebook Fan Pages and applications...site. According to Facebook the directory of consultants is designed to help brands, celebrities ... $550m. Become a fan of Brand Republic ...
LONDON - Renault is to continue to compete in Formula One next year following the announcement of a new financial deal with Luxembourg-based business Genii Capital.
Accenture is the latest brand to distance itself from under-fire golf star Tiger Woods, it has...continued to make worldwide headlines, the Tiger Woods brand has since become irrevocably tainted ...
LONDON - Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale
LONDON - FremantleMedia Enterprises has appointed Mark Rosenegk as vice president of brand...Rosenegk will be charged with securing brand relationships in the UK to create new commercial ... ' and 'Hole in the Wall'. He will be working directly with brands, advertising and marketing agencies ... relationships with both brands and agencies in the UK and Mark's appointment will see that this important aspect ...
Driven to develop a brand extension strategy....on repositioning the Vimto brand over the past one and a half years, with advertising dubbing it 'seriously mixed ... opportunity for us in terms of brand stretch." Nick Brookes, strategic planning partner at Driven, said ... advertising." Read more on Brand Republic Marketing's sector insight: Carbonated soft drinks ...
brand extensions. These are successfully destabilising the incumbent competition while making...executives about the potential of brand extensions, and most will happily discuss opportunities under ... of this generally holds up to the reality of the market. If a brand can enter a category with a superior or game ... ; it took more than a century to enter the telecommunications sector. Today's strongest brands ...
LONDON - Cadbury was the brand with the biggest promotional presence in Tesco, Asda, Sainsbury..., which visits a number of "big four" supermarkets awarding points to brands for the positioning ... of confectionery brands evident in last month s index. In October's Instore Index , Nestl (confectionery), Mars ... momentary push as the brand has disappeared from the top 10. Only four brands Cadbury, Heinz, Nestl ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
