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Sir Frank Lowe to step down from The Red Brick Road

22 Dec 2009 | by Ian Darby

and building the agency to date and we wish him all the best." ...

Mr Kipling to sponsor ITV1's All Star Mr and Mrs

21 Dec 2009 | by Ian Darby

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr

Tiger Woods scandal could cost media and sponsors $220 million

17 Dec 2009

brand, called Tretorn, as saying they had approached Woods' wife as she's a "good brand fit". Former ... he has been linked to rose to 11. A messy divorce will likely further damage the Woods' brand image ...

Honey Monster Foods on the hunt for creative and media shops

16 Dec 2009 | by Kate Nettleton

comedy series 'The Mighty Boosh'. Big Bear acquired the Honey Monster brands from PepsiCo in 2006 ... 's great icons and we are looking for the right people to take the brand on to the next stage having ...

ASA clears Hovis strapline of misleading consumers

16 Dec 2009 | by Staff

products, made to the same brand standards and values, to suit differing tastes or requirements), just ...

And in the real world... BA, Google, Simple and more

15 Dec 2009 | by Kate Nettleton

bombarded by advertising and highlighted the increase in the number of brands advertising in schools through ... the Costa Coffee brand, whose advertising is currently produced by Karmarama, has lead to an increase ... to hit the shelves next year. Source: The Daily Telegraph Simple, the skincare brand currently ...

McCann Erickson wins Shreddies digital account

11 Dec 2009

Shreddies brand.

Mediaedge:cia retains Henkel media

11 Dec 2009 | by Anne Cassidy

account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf....Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M. Henkel appointed Miles Calcraft Briginshaw Duffy to handle its 4 ...

Viral View - Tips for success

11 Dec 2009 | by Jimmy Maymann

Building your fan base - achieving brand community and loyalty The most successful brands ... with their brand and their online marketing communications. Brands need to build their online fan base. You may ... . It is very valuable for your brand to build relationships with those individuals covering subjects ...

Campaign Annual 2009 - Top 10 celebrity ads

10 Dec 2009

Fallon 10. Comic Relief Brand Relief - starring various iconic brand characters Fallon ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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