08 Dec 2009
Lurpak, the Arla-Foods-owned butter brand, has created a set of brand guidelines to ensure...silver
product in all activity. 'This is an important project for Arla,' said Thyth Jarvis, brand
director of Lurpak. 'Lurpak is a premium brand, and achieving
consistency across all our marketing communications is paramount.' According to Mintel, Lurpak is the UK's leading yellow fats brand, with
a 21 ...
08 Dec 2009
This shampoo brand, owned by Procter & Gamble, was launched in the US in 1961. The brand's latest...Can you name the brand? Email your answer, name and company details to
namethatbrand@haymarket.com. The first randomly selected entry wins a
bottle of Champagne. Last week's winner was Daniel Bevis, of Leo Burnett, in London, who
correctly identified Ford Fiesta. ...
08 Dec 2009
| by Marcus Waley-Cohen, Co-founder, Firefly Tonics
Is there a place for SodaStream in the crowded carbonates market?
08 Dec 2009
Ring Lightning, an energy-efficient lighting brand, is launching a brand identity and pack design
08 Dec 2009
Burton's Foods has hired branding agency LFH to handle all its packaging design, following a...The arrangement, which the food manufacturer said will 'maximise cost
savings', is for a two-year tenure. Burton's Foods, which owns several biscuit brands including Jammie
Dodgers, Maryland Cookies and Wagon Wheels, has tasked LFH with handling
all stages of design and production. According to Burton ...
08 Dec 2009
Trioni, the Welsh dairy brand, is refreshing the pack design for its Daioni range of flavoured milk
08 Dec 2009
Olympics, which will be held in Sochi, Russia. The Olympic logo, designed by branding agency Interbrand
08 Dec 2009
Mikimoto, the luxury pearl brand, has hired design and production agency Radius to create a series
08 Dec 2009
transport, has hired branding agency Identica to create its logo. The identity will be used to inform
08 Dec 2009
to terrestrial TV. This is
a perfect cause for Peake to take up as a spokesman, allowing him to
build his online ...