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O2 Media boosts sales team

Normal 0 0 1 240 1370 Haymarket Publishing 11 2 1682 11.516 0 0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury and Interflora. The opt ...

Insiders' Guide: AOL Creative Solutions

We deliver smart advertising solutions for clients looking to add branded content and eye

ZenithOptimedia secures BBC Worldwide global media business

will deliver media campaigns around the BBC's key brands such as Top Gear, BBC America and Doctor Who. Its ...

UBC Media revenue up 9% to £1.9m

of the assets it sold to GTN, which trades as IntaMedia, and in August it bought the branded content company ... for the group" and UBC was using its cash-rich balance sheet to "build a strong service proposition with content ...

Myleene Klass to front Mothercare campaign on Cartoonito

LONDON - Mothercare is launching a brand awareness campaign with Cartoonito, Turner's pre-school TV

Clear Channel offers Premier League stadia network

fantastic opportunity" for brands to associate themselves with the new football season. ...

Sport owner strikes commercial deal with ESPN

As part of the deal, Sport distributors today wore ESPN- branded T-shirts while hand-distributing the magazine. No financial details of the deal have been disclosed. The commercial-tie up includes UTV Media ... magazine brand. UTV acquired Sport from its French parent company Sport Media Strategie in May, after ...

MySpace links up with Fremantle for online drama

Launching with brands including Red Bull, the new drama, developed by FMX, FremantleMedia's new-media division, is a 13-week interactive show. In addition to working with Red Bull, MySpace is offering brands the opportunity to assess campaign effectiveness, using its Product Integration Integer, a new measurement tool ...

Avanti screens Sony-sponsored film festival

demonstrated the electronics brand's belief in digital media as a communications platform. ...

UKTV's multiple approach pays dividends

Blighty and Eden on-air and via a small poster campaign, the brands were launched in shop windows ... in the shop window of British clothing store Ted Baker and on the lids of the British butter brand Country ... the world, was promoted on Lonely Planet bookmarks, cover-mounted on key LP titles and Eden-branded travel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.