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40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...

40 Years of the Web: 40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...

Augmented Reality: Special report - Don't believe the hype

30 Dec 2009 | by Trevor Clawson

on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ... that has been used by a range of brands to promote their products. Some simply revel in the ability of AR ...

Augmented reality: Don't believe the hype

30 Dec 2009 | by Trevor Clawson

on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ... that has been used by a range of brands to promote their products. Some simply revel in the ability of AR ...

Redknapps front new Thomas Cook campaign

26 Dec 2009 | by Alex Brownsell

Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...

Brand Republic's top stories of 2009

23 Dec 2009 | by Staff

chance an old brand can be dug up. Take Bauer's plans to revive The Face after five years (nice ... , while Marlboro did NPD the old-fashioned way to launch its first new brand in two years, Bright Leaf ... people to ditch their friends for Burger King , this year everyone was trying to work out if their brand ...

Wonderbra creates new marketing role for Julia Nolan

23 Dec 2009 | by Joe Thomas

and Shock Absorber brands, and will join the DBA UK Leadership Team. Reporting to DBA's UK general manager, Paul Devin, Nolan will be responsible for the strategic development of all three brands, with a particular focus on generating future sales growth for the iconic Playtex brand. Nolan joined DB Apparel ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

23 Dec 2009 | by Alex Brownsell

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...

Peter Rabbit TV series to 'democratise' character's appeal

23 Dec 2009 | by Daniel Farey-Jones

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

23 Dec 2009 | by Alex Brownsell

celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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