to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...
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Activision to create Zhu Zhu Pets video game
16 Dec 2009 | by James Quilter
's marketing strategies and brand development director Natalie Hornsby said: "Ever since Zhu Zhu Pets exploded ...
Sellotape launches Christmas campaign
15 Dec 2009 | by Amy Golding
LONDON - Henkel is investing £1.2m in a national ad campaign for its Sellotape brand....-fareast-language:#0400; mso-bidi-language:#0400;} The advert focuses on Sellotape's strong brand name ...
The Co-operative relaunches health and beauty range for 2010
15 Dec 2009 | by Amy Golding
LONDON - Supermarket The Co-operative is relaunching its own-brand health and beauty range.
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid ... , were broad-cast. How comfortable consumers are with brands using this information for commercial purposes remains to be seen. What is clear is that brands falling short on customer service are being named ...
Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
a growing list of brands distancing themselves from the troubled golfer...., the brand was forced to deny it would be dropping Henry. While Henry's hand-ball incident was committed on the pitch, there is a long history of off-field activities of sportsmen and celebrities damaging the brands ... Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...
Procter & Gamble buys Ambi Pur from Sara Lee
11 Dec 2009 | by Staff
CINCINNATI - Procter & Gamble has agreed to buy global air-care brand Ambi Pur for $470m from Sara..., innovation, brand building and go-to-market execution to grow both the Febreze and Ambi Pur brands robustly for many years to come.' The Ambi Pur brand generated annual sales of approximately euros 260 million ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
LONDON - This year has seen a plethora of brands lean more heavily on sales promotion to persuade...of building their reputations as low-price retailers at the expense of the brands they stock, which get ... money. Brand loyalty is a low priority as consumers switch between stores and products to find ... , brand owners and retailers have responded to the downturn by unleashing an onslaught of promotions ...
Habbo Hotel launches conversation tracking tool
11 Dec 2009 | by James Quilter
what its users are saying about their brands with a tool that has been piloted by MTV....finished. "Knowing this, brand marketers can build on the conversation by engaging brand advocates ... conversation measurement tool can measure brand names, slogans and key phrases over a defined period. Habble ... % in the UK and 762% in the Netherlands. The tool has been developed to help brands advertising in the hotel ...
Are customer complaints on Twitter good for brands?
09 Dec 2009 | by Jennifer Whitehead
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso...The study found people who complain can often be transformed into vocal advocates for the brand if the complaint is managed well. Today's report 'Analysing Customer Complaining' has been published by Kingston Business School and is written by Robert East, professor of consumer behaviour. The report says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
