LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...
celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...
, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... -comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
LONDON - New banking brand Metro Bank looks set to gain the approval of the Financial Services
2010. 'Recovery will take place at different speeds across different geographies and sectors. Brand ...
, we rang the insurance brand to find out how to get tickets...department, but they are in a different building. Mktg Oh, right. Do you have a number? Churchill I ...
by building completely transparent relationships between client and agency. 'The key is to agree realistic ...
we in PR have the best jobs in the world. We engage at the most senior level with brands, companies ... , sponsorships, branded content and events. But when things get serious (takeovers, crises, strikes, bet ... or Johnny Vaughan. Equally, people whose specialism is brands/consumer marketing need to know something ...
were deemed more influential than brand advertising: 13 per cent versus nine per cent. Obviously ... potential brand advocates, means we increasingly have to see PR in its broadest and true definition, above and beyond just media relations. Brand managers need to do the same when planning marketing budgets aimed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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