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Activision to create Zhu Zhu Pets video game

16 Dec 2009 | by James Quilter

's marketing strategies and brand development director Natalie Hornsby said: "Ever since Zhu Zhu Pets exploded ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...

Tiger Woods dropped by Accenture following off-course revelations

14 Dec 2009 | by James Quilter

a growing list of brands distancing themselves from the troubled golfer...., the brand was forced to deny it would be dropping Henry. While Henry's hand-ball incident was committed on the pitch, there is a long history of off-field activities of sportsmen and celebrities damaging the brands ... Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...

Mediaedge:cia retains Henkel media

11 Dec 2009 | by Anne Cassidy

account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf....Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M. Henkel appointed Miles Calcraft Briginshaw Duffy to handle its 4 ...

Adidas whets appetites for Star Wars sneaker launch

10 Dec 2009 | by Jennifer Whitehead

. Like Adidas Originals, the 'Star Wars' brand has a long and rich history of being a leader, leaving ...

Are customer complaints on Twitter good for brands?

09 Dec 2009 | by Jennifer Whitehead

LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso...The study found people who complain can often be transformed into vocal advocates for the brand if the complaint is managed well. Today's report 'Analysing Customer Complaining' has been published by Kingston Business School and is written by Robert East, professor of consumer behaviour. The report says ...

Sector Insight: Housewares retailing

08 Dec 2009 | by Jane Bainbridge

brands such as Alessi and Philippe Starck have ensured the success of the premium end of the market ... that will build value. The quality and value end is likely to perform best, with the mid-market most squeezed ...

Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

07 Dec 2009

The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands. Video 1: gas pump Video 2: saddest road ...

Go Go Hamsters firm insists products are safe

07 Dec 2009 | by Daniel Farey-Jones

director of Character Group, told Brand Republic this morning that Good Guide had tested only the surface ...

Pen brand Parker sponsors Tower of London ice rink

02 Dec 2009 | by Amy Golding

LONDON - Parker, the pen brand, is sponsoring this year's Tower of London ice rink....-fareast-language:#0400; mso-bidi-language:#0400;} As part of the deal, the brand is to launch a series ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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