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Michelin moves $43m US media from MediaCom to MEC

the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...

Publicis Groupe and Renault renew longstanding ad deal

The contract covers strategy, creative work, production and co-ordination for the entire Renault portfolio of brands - which includes the Megane and Clio cars - products and services. The existing contract ... , have had a continuous working relationship in the country since 1963. The main Renault brand ...

Haymarket bucks trend to take digital property into print

LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

perspective, building this technology into cars has the potential to break down an old barrier ...

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

deal estimated at more than 5 million, were EDF and Budweiser. Read more on Brand Republic ...

Skoda UK promotes Chris Newitt to top marketing job

, including brand manager and planning manager. Newcombe was appointed as the marque's head of marketing ...

Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands. Video 1: gas pump Video 2: saddest road ...

Honda launches online customer panel through HS&P

for their opinions on the experiences they have had with Honda, as well as feedback on the brand itself. The surveys ... the brand, and so the panel is a mutually constructive way to harness that passion. It is an excellent ...

RAC launches range of thermal blankets

LONDON - Breakdown services brand RAC is launching a range of thermal blankets to help prevent..., there has been a 71% increase in hard shoulder casualties over the past three years. As a result the brand ... services, to create an RAC-branded version of the product. The RAC Mediwrap range will be sold through ...

BMW calls creative pitch

number of iconic campaigns for the brand. Its most recent work included a TV ad that thanks ... for the most recent TV work for the brand, an expression of joy, which saw a BMW Z4 create patterns on a white ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.