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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

The ITV programme, which aired last night, ran as a countdown of the 20 best ads over the past decade. The winning ad, Hovis Go On Lad' first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds. The top 20 ads were compiled by a poll from the ITV Viewers ...

Mr Kipling to sponsor ITV1's All Star Mr and Mrs

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr

Mr Kipling sponsors All Star Mr & Mrs on ITV

LONDON - Mr Kipling, Premier Foods' cake brand, is sponsoring the 2010 season of All Star Mr & Mrs...-fareast-language:#0400; mso-bidi-language:#0400;} The deal marks the first time a Premier Foods brand has ...

Google Earth and Facebook bring Guinness to life online

'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a ... in building their planet via Facebook Connect. The more diverse their planet becomes, the more water droplets ...

Consumers want top tea brands to convert to Fairtrade

brand to convert, according to a new survey commissioned by international development charity Traidcraft...., comes as the Women's Institute and Traidcraft send 20,000 postcards to the five brands that dominate ... . Camilla Porter, Traidcraft head of campaigns, said: The big tea brands are lagging behind popular consumer brands like Starbucks, Tate Lyle, Cadbury's Dairy Milk and Nestl 's KitKat, which have all made ...

Honey Monster Foods on the hunt for creative and media shops

comedy series 'The Mighty Boosh'. Big Bear acquired the Honey Monster brands from PepsiCo in 2006 ... 's great icons and we are looking for the right people to take the brand on to the next stage having ...

ASA clears Hovis strapline of misleading consumers

products, made to the same brand standards and values, to suit differing tastes or requirements), just ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...

Thorntons moves into social networking for Christmas push

website brings our brand values to life online and we have also developed new functionality in order ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.