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Peter Rabbit TV series to 'democratise' character's appeal

23 Dec 2009 | by Daniel Farey-Jones

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...

Trust agrees BBC participation in Project Canvas

22 Dec 2009 | by Sara Kimberley

a new consumer brand, build a common user interface and build the technology platform. The Trust ...

The Economist-owned EuroFinance relaunches website

22 Dec 2009 | by Alex Brownsell

LONDON - The Economist-owned business services brand EuroFinance has relaunched its website

Ali Gee leaves 3 Monkeys to head up new Edelman planning department

21 Dec 2009 | by Matt Cartmell

through and building this new model, which fits absolutely with our work on the new era of public ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

21 Dec 2009 | by Joe Thomas

The ITV programme, which aired last night, ran as a countdown of the 20 best ads over the past decade. The winning ad, Hovis Go On Lad' first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds. The top 20 ads were compiled by a poll from the ITV Viewers ...

IN&M confirms talks with Lebedev over sale of Indy titles

18 Dec 2009 | by John Reynolds

looks to build a UK-based newspaper empire. Lebedev is currently in his home country of returning ... and building his newspaper empire. The London Evening Standard declined to comment. Read how Media Week ...

Ballantine's whisky brand partners with artist Julian Beever for Heathrow campaign

18 Dec 2009 | by Arif Durrani

LONDON - Ballantine's, Pernod Ricard's Scotch whisky brand, has collaborated with international...'s branded watch. Travellers will also have the opportunity to sample the Ballantine's range, while a gift ... that will delight travellers during their airport journey and that can only increase the brand perception ...

IPC's Nuts and Loaded to offer online poker

18 Dec 2009 | by John Reynolds

LONDON - IPC's men's titles Nuts and Loaded have extended their brands into online poker, courtesy...The partnership sees the launch of online Nuts and Loaded branded virtual poker rooms. Users can access the sites by going to www.pkr.com/nuts or www.pkr.com/loaded to join the 3D poker room ... will be backed by a marketing campaign, including display activity across both brands in print and online. Nuts ...

Fuller dreams a dream, Ford and Pepsi make it a reality (show)

18 Dec 2009 | by Gordon MacMillan

of the 2011 North American Ford Fiesta. The car firm said it would use the reality show to build on the social ... YouTube views in 2009. Connie Fontaine, manager, brand content and alliances at Ford, said: "The Ford ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

18 Dec 2009 | by Staff

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand...in January next year. ( Brand Republic ) Anthea Disney , News Corporation 's executive vice ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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