to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...
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Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations
16 Dec 2009 | by Nicola Clark
its Diamond Boutique lingerie brand.
Thorntons moves into social networking for Christmas push
15 Dec 2009 | by James Quilter
website brings our brand values to life online and we have also developed new functionality in order ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009....'. The message was clear: brands must beware of sugar-coating their credentials to a sceptical public. 4 Dairy ...
The Co-operative relaunches health and beauty range for 2010
15 Dec 2009 | by Amy Golding
LONDON - Supermarket The Co-operative is relaunching its own-brand health and beauty range.
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
with brands, which have responded to this growing unease with a flight to nostalgia advertising in a bid ... , were broad-cast. How comfortable consumers are with brands using this information for commercial purposes remains to be seen. What is clear is that brands falling short on customer service are being named ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
were the first for the chop. While the advertising industry lobbied for brands to 'spend through the recovery', the reality for many brands was tightened budgets and unachievable targets. 2 Brands embrace 'you'-centred marketing While the recession was all about 'them' - whether bankers or MPs - brands ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... -comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Tesco targets Guitar Hero gamers with real instruments
14 Dec 2009 | by Alex Brownsell
, keyboards and acoustic guitars in 28 of its Tesco Extra stores in the build-up to Christmas. The range ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
